Pixellab Plastic Surgery Clinic Attends Shenzhen Expo: New Connections Beyond Korea

Hello, I am Dr. Song Jong-geun, CEO and Chief Physician of Pixellab Plastic Surgery Clinic. Today I have news that is a little different from what I usually share from the clinic: Pixellab's visit to Shenzhen, China.

From October 8 to 10, Pixellab took part in the '2026 World Korean Economic and Trade Expo' held in Shenzhen, China. I was not able to attend in person, but Director Kim Seon-hyeong and other team members went to the venue. Looking at the photos they sent from the site, the atmosphere seemed quite lively. I will share what happened on the blog today.

Why Pixellab Went to Shenzhen

The expo brought together companies and business representatives to network. Pixellab also took part to introduce Korea's aesthetic medical services and clinical systems overseas, and to explore new partnership possibilities. We ran a joint booth with Space Monkey Company (SMC), which gave us the chance to speak directly with local visitors interested in Korean aesthetic medicine.

We usually communicate with overseas patients online, but meeting people face to face is a different experience. It allowed us to hear directly what they were curious about and to explain how we approach treatment.

The Value of Meeting and Talking in Person

Among the photos Director Kim Seon-hyeong sent, there was one of visitors gathered around a table, talking together. It wasn't a grand conference room, just a small table set up inside the expo booth, but I think moments like these are really important. They give us the chance to sit down and talk face to face with people who came to us out of genuine interest.

At the event, we also introduced Pixellab's clinical specialties and Korea's aesthetic medical services. I think it was a meaningful time, because we could hear directly what people were interested in and what they wanted to know.

The same is true when consulting patients at the clinic. I believe that listening fully to the other person matters more than explaining things one-sidedly. Even though countries and languages differ, I think relationships begin with listening to one another.

We also had the opportunity to introduce Korean aesthetic medicine overseas.

During the expo, a Global Business Pitching session was also held. Director Kim Seon-hyeong took the stage as a presenter and introduced a business model that connects Korea's aesthetic medical services with overseas markets. The presentation was titled:

From Seoul to the World, One Clinic at a Time.

The title reflects the idea of starting from a single clinic in Seoul and reaching out to the world.

I see this as a process of thinking about how to make information on Korean aesthetic medicine easier to access overseas, not only introducing Pixellab's treatments and services within Korea.

Of course, entering an overseas market does not happen simply by attending an expo. We need to study local regulations and market conditions, and also find good partners to work with.

In that sense, I think this presentation was a meaningful opportunity to explore future possibilities.

And Another Update: MOU Signed

We also had some welcome news during this Shenzhen trip: we signed a memorandum of understanding (MOU) at the expo. Seeing the photos of us signing the agreement and taking a commemorative picture together made me happy too.

An MOU is, quite literally, a first promise for future cooperation. There is still much to discuss and prepare before it becomes an actual joint project, but I think it is meaningful because we have officially started a new relationship.

I believe that as opportunities like this build up one by one, the range of Pixellab's communication with the world will gradually expand. Don't you think so? I am also looking forward to seeing the direction our collaboration takes.

New Connections with People from Around the World

At the expo, we also had time to connect with business representatives active in various countries, including officials from the World Overseas Korean Trade Association (World-OKTA). In the photos, everyone was smiling and giving a thumbs-up. Even with such a busy schedule, the cheerful atmosphere came through in the pictures.

Honestly, meeting new people overseas and talking with professionals who work in very different environments takes more energy than you might expect. Still, I think these exchanges matter because they offer new perspectives and opportunities we might not have considered on our own. I hope the connections we made this time grow into good relationships.

From Seoul to the World: Pixellab's New Challenge

I think the most meaningful part of this expo was that Pixellab could meet overseas partners in person and explore new possibilities for collaboration. I focus on treating patients' skin concerns in the clinic, but outside the clinic, there are people working hard to expand Pixellab's reach. I am especially grateful to Director Kim Seon-hyeong and the team members who prepared for this trip and communicated with many contacts on site.

Going forward, Pixellab will keep creating opportunities to connect with overseas medical professionals and various partners, drawing on our clinical experience in Korea. Of course, what matters most will not change. Wherever people come from and however they first became interested, our commitment is to provide careful and responsible care to everyone who chooses Pixellab. This is what I value most.

I'm also curious how these connections that began in Shenzhen will develop. If there is more good news, I will share it through the blog. Thank you for reading this long post today.

Pixellab Plastic Surgery Clinic

Dr. Song Jong-geun, CEO and Chief Physician

*This post was written directly by Pixellab Plastic Surgery Clinic for the purpose of providing medical information and promotion, in compliance with Article 56, Paragraph 1 of the Medical Service Act. All treatments and surgeries carry the possibility of side effects depending on the individual, so we strongly recommend making a decision only after thorough consultation with qualified medical professionals.

Frequently Asked Questions

Which expo did Pixellab Plastic Surgery Clinic attend?

Pixellab Plastic Surgery Clinic took part in the '2026 World Korean Economic and Trade Expo,' held in Shenzhen, China, from October 8 to 10. Together with Space Monkey Company (SMC), we operated a joint booth and introduced Korean aesthetic medical services and our clinical system.

What activities took place at the expo?

At the booth, visitors sat around a table to talk with our team, and we introduced Pixellab's clinical specialties and Korean aesthetic medical services. At the Global Business Pitching session, Director Kim Seon-hyeong presented as a speaker and explained a business model connecting Korean aesthetic medical services with overseas markets.

Did Pixellab sign a memorandum of understanding (MOU) at the expo?

Yes, we signed a memorandum of understanding (MOU) at the expo. However, the post does not disclose the name of the partner organization or the specifics of the collaboration, and it notes that further discussion and preparation are needed before this turns into an actual joint project.

Did Dr. Song Jong-geun attend the expo in person?

No, Dr. Song Jong-geun did not attend in person. Director Kim Seon-hyeong and other team members went to the venue, and he shared that he got a sense of the atmosphere from the photos sent from the site.

What should I check before receiving treatment?

We recommend making a decision only after a thorough consultation with qualified medical professionals. The post also notes that every treatment and surgery may carry the possibility of side effects, depending on the individual.

Does attending an expo alone lead to overseas market entry?

No. The post explains that simply attending an expo does not immediately lead to entering an overseas market. It notes that the process requires reviewing local regulations and market conditions and finding good partners to work with.